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Bhumi Puja performed for Handmade Paper Unit at ALEAP Industrial Estate

16th October, 2012, Hyderabad

As a mark to the beginning of construction of the new building for setting up of a Hand Made Paper industry for recycling of waste water, Bhumi Puja (bhumi=earth/soil, puja=worship) was carried out at the site in ALEAP Industrial Estate at Gajularamaram near Hyderabad on October 16, 2012.

For recycling of paper waste that is generated from various industries, the Association of Lady Entrepreneurs of Andhra Pradesh (ALEAP), which spearheads development of women entrepreneurships in the state of Andhra Pradesh, in technical cooperation with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is setting up a Hand Made Paper Unit at ALEAP’s Industrial Estate.

The industrial estates produce variety of wastes, including those that fall under the category of Municipal Solid Waste as defined under the Solid Wastes (Management and Handling) Rules, 2000 of the Environment Protection Act. Such wastes, if properly segregated, collected and treated, offer ample opportunities for recycle and reuse, and also prove to an innovative small-scale and locally driven entrepreneurship opportunity which integrate social and environmental benefits into their business model.

The paper waste generated from the ALEAP Industrial Estate is estimated at 40 tones per month. On demonstration basis, initially a Hand Made Paper unit of 1.75 tonnes per month that can intake about 75 kg/day of waste paper is being installed at the ALEAP Industrial Park.  An enthusiastic entrepreneur has come forward for taking up the work and a plot has been allotted by ALEAP in its Industrial Estate.

Bhumi Puja is a ceremony performed in conformance to Vaastu Shastra, the ancient Indian science of structures and architecture. According to Hindu beliefs, by performing this puja the right energy and natural elements surrounding the site can be propitiated. An auspicious timing in the morning of October 16, 2012 was chosen for the puja when the energy surrounding the site of the Hand Made Paper industry is believed to be in full strength. As a part of the ritual, a pit was dug in the north eastern corner of the site and the first brick was laid in it, as a mark of commencement of construction.

Mrs Ramadevi, President of ALEAP, Mr Raghu Babu from GIZ (IGEP) participated in the Bhoomi Puja and a number of the entrepreneurs from the ALEAP Industrial Estate participated.